Challenge
Client is a multinational Middle-East based telecommunications services provider. The client wanted to personalize customer experience on their video platforms by applying personalization across their IPTV and OTT platforms.
Approach
32 placements were implemented on both OTT and IPTV platforms, including Search personalization and Recommendation boxes such as: “Recommended for you” and “Trending” on Home page, “Arriving this week”, “Recommended”, “Catch up” and “My most watched channels” on TV menu page, “New releases” and “Top rated” on Movies page, and “Similar series” and “Series specials” on Series page.
Solution
Client’s IPTV and OTT platforms are personalized and client is benefiting from the improved customer’s experience.
