If it is implemented properly, personalization at scale can increase total read time and watch time in case of an online news site, thus more advertisements can be displayed, while having positive impact on customer experience.
Yieldbird is a programmatic advisor and technology provider offering a software that maximizes Publishers’ programmatic income and save their time and resources dedicated to Unified Pricing Rules (UPR) management. The solution constantly monitors which of the price affecting variables are the most important and automatically adjusts the prices to the current situation.
Yieldbird’s approach and solutions have been verified and appreciated by numerous digital advertising organizations and publishers.
